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Privacy Policy

Last updated: October 2026

1. Who we are

Lux Photo is a trading name of Pro Technologies Limited, registered in England and Wales (No. 08184949), registered office 35 Wild Rose House, 3 Firwood Lane, Romford RM3 0FQ. Pro Technologies Limited is the controller of personal data collected through lux-photo.co.uk. ICO registration number: ZC265493.

Contact for privacy questions: privacy@lux-photo.co.uk.

2. What we collect

  • When you fill in a form on this website: your name, email address, phone number if you give it, and what you write in the form.
  • Emails, WhatsApp messages and other messages you send us, and our replies.
  • If you create an account: your login details and your order history.
  • Technical data: your IP address and browser details in our hosting provider’s server logs.

3. How we use it and why

  • To answer your enquiry and prepare a quote — our legitimate interest in answering enquiries, and steps before a contract.
  • To provide what you ordered, and to keep you informed about it — performance of our contract with you.
  • To keep accounting records — legal obligation.
  • To see which pages of our website are visited (section 4) — our legitimate interest in improving the website.

We do not send marketing emails unless you ask to receive them, and you can unsubscribe at any time.

Your photographs. Photographs we take for you are used only for your order. We keep copies only until you have received your files, and then delete them, unless you ask us to keep them for longer. We publish a photograph in our portfolio only with your permission.

4. Cookies and similar technologies

This website uses only the cookies it needs to work: a session cookie (sign-in), a cookie that remembers your language, and one that remembers your time zone. We do not use Google Analytics, advertising cookies or tracking pixels.

Our website platform (Odoo) records which of our pages are visited, with the visitor’s country and language, so that we can see which pages are useful. If you are signed in, this is linked to your account. This information stays in our own system and is not used for advertising.

Our pages load fonts from Google Fonts; to deliver them, Google receives your IP address.

You can delete or block cookies in your browser settings; if you block the cookies above, signing in and your language choice will not work.

5. Who we share it with

  • Odoo S.A., which hosts our website and business database (Odoo Online), with backups, in Europe.
  • Our own mail server, which we run on a server rented from IONOS in the UK, to send and receive emails.
  • Meta (WhatsApp), only if you choose to contact us on WhatsApp.
  • Professional advisers and authorities where the law requires it.

These providers receive only the data they need to provide their service. We do not sell personal data. Where a provider processes data outside the UK, the transfer is protected by the safeguards required by UK data protection law.

6. How long we keep it

  • Enquiries that do not lead to an order: 24 months after our last contact, then deleted.
  • Website visit statistics: if you are not signed in, they are deleted automatically 60 days after your last visit; if you are signed in or have contacted us, your page-visit history is kept for up to 12 months.
  • Orders, invoices and payments: 6 years after the end of the financial year they relate to, as required by HMRC and the Companies Act.
  • Photographs: as described in section 3.

7. Your rights

Under UK data protection law you can ask for access to your data, correction, deletion, restriction or portability, and you can object to our use of it. Write to privacy@lux-photo.co.uk. You can also complain to the Information Commissioner’s Office: ico.org.uk.

8. Security

We protect personal data with appropriate technical and organisational measures, and access to it is limited to the people who need it.

9. Changes

We may update this policy; the date at the top shows the latest version.